There’s a little twist with these privacy labels. You can ask yourself whether it’s a coincidence that Google and Facebook have privacy labels that are so out of kilter with Apple’s, that it’s simply a consequence of how those apps work, of you can “follow the money.” Google and Facebook make their revenue from digital advertising, while Apple makes its own from selling devices and a services ecosystem. And so, while Google and Facebook will emphasize that the stark privacy labels associated with their apps enhances their services and our user experience, it also ensures that the $100 billion-plus in ad revenues keep flowing.Īnd so, you can form a view. Every app, every platform, every service that fuels these profiles simply exacerbates this situation.
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